The proliferation of digital channels and devices has made it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times.

Prospects are managing more of the buying process themselves, creating decision shortlists by researching brand websites and social channels without ever speaking to a sales rep.

To be effective, B2B marketers must be creative, targeted and aligned with sales goals; they must also have greater visibility into buyer attributes and behaviors.

Faced with these challenging market dynamics and increasing ROI pressure, B2B marketers at companies of all sizes can gain these benefits from a marketing automation platform:

For more in-depth info on B2B Marketing Automation Platforms, including a chart that shows the capabilities of 13 different vendors, download our Martech Intelligence Report!