Here are my Top 10 Reasons why I think chatbot and marketing automation is the way to go (for almost ANY business):

1. There are 1.4 Billion Monthly Active Users on Facebook Messenger. Using chatbots to serve this massive market only makes sense for your business.
2. Chatbots will power 85% of all customer service interactions by the year 2020 (Gartner).
3. Respond to customer inquiries on Facebook Messenger instantly, vastly improving your efficiency in customer service and overall brand perception.
4. Messenger marketing continually sees over 70% open rates and over 50% click-through rates (a conservative estimation). Compared to traditional email rates of 25% + 10%. Messenger marketing is a no-brainer when it comes to ROI.
5. 2018 is the year where you need to start implementing marketing automation. It’s not as mechanical (or difficult to implement) as it might sound. When done right marketing automation gives your customers the right information at the right time (ie. what they want, when they want it).
6. Chatbots are on service 24 hours a day, 365 days a year. This drastically cuts your time managing repetitive tasks and overall running costs.
7. With chatbots and marketing automation you can scale up your operations without the relative increase in costs. Once set up a marketing automation flow will (more or less) cost the same to run for one person, as it would for 1000 and beyond.
8. The big 4 Messenger platforms have surpassed social media in terms of user engagement. More people, globally are now using Messenger apps than they are social media.
9. Chatbots will be responsible $8 billion annual cost saving by 2022, up from $20 million in 2017 (Juniper Research).
10. 42% of consumers already use digital assistants, while 72% of business execs and 53% of millennials are using them (PwC).

Whether you’re investing in marketing automation and chatbots already, or you’re thinking about starting or interested in hiring Lead Flow Method to build a fully managed automation sales funnel, you must start your chatbot and marketing automation implementation to better serve your customers, grow your business and save costs.
Bots Away!
Steve Mullen — Lead Flow Method