

MarTech Today’s latest publication of the “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. The 48-page report reviews the growing market for B2B marketing automation platforms, plus the latest trends, opportunities and challenges.
In this report you will learn:Â
Also included in the report are profiles of 13 leading B2B marketing automation platforms vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
| Vendors profiled in this report: |
Who should read this report:
Editorial Advisor:
Anand Thaker, Principal, IntelliPhi
Writers:
Susan Kuchinskas, Researcher
Joe Pinciaro, Researcher
Editor:
Pamela Parker, Senior Editor and Projects Manager, Third Door Media
This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in January and February 2020.