I’m no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we’re in uncharted waters here with the COVID-19 Coronavirus, there are some things that marketers forget about doing in times of crisis.

I will leave up to the medical professionals to discuss what needs to be done to protect yourself from the virus, other than to say it’s a very fluid and dangerous situation, so please take is seriously.

That said, marketers and business owners, here’s a list of items you need to review:

I hope these concepts help. I wrote this quickly given the fluid situation surrounding COVID-19; there are many more things you can do as a marketer in times of crisis. Please be safe!