Top 10 Things to Ask a Through-Channel Marketing Automation Provider

By Gary Ritkes
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President of SproutLoud

Brands aiming to increase sales in local markets often need an upgrade in Through-Channel Marketing Automation technology. But not all Distributed Marketing solutions are equal. To find the right fit, brands need to ask the right questions in order to get started.  Here are the Top 10 questions that can narrow your brand’s search for a TCMA solution:

1. Does the TCMA technology meet the demands of your vertical?

2. Is it an Ad Builder or a comprehensive TCMA solution?

3. Does the TCMA provider own its technology software, or is the technology white labeled from another provider’s software?

4. What kind of marketing tactics does the TCMA platform offer?

5. Is the TCMA platform equipped to handle vendor management and marketing fulfillment?

6. What are the TCMA platform’s e-commerce capabilities?

7. What kind of services and support are available with the TCMA platform?

8. Does the TCMA platform include a partner engagement strategy?

9. Will the TCMA platform deliver visibility on ROI?

10. Will the TCMA provider treat you like a VIP Brand?

For more information, call a SproutLoud expert at 888-274-3802.

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