It’s 2019 and the world is running on
automation! Every industry is getting automated, to ensure higher ROI and
profit figures. With the advent of marketing automation, sales and marketing
functions are being streamlined, reflecting a higher degree of efficiency and
productivity. Consequently, more and more companies are implementing marketing
automation. Wondering whether to purchase a marketing automation platform?
These 15 must-know marketing automation statistics will help you decide!

1. On average, 51% of companies are
currently using marketing automation – Emailmonday

2. Strategic landing pages are used by 68%
of B2B businesses to acquire leads – Marketo

3. Businesses who nurture leads make 50%
more sales at a cost 33% less than non-nurtured prospects – Strategic IC

4. Marketing automation drives a 14.5%
increase in sales productivity – Nucleus Research

5. 63% of companies outgrowing their
competitors are using automation – Lenskold’s Lead Generation Marketing
Effectiveness Study

6. 79% of top-performing companies have
been using marketing automation for three or more years – Venture Harbour

7. Companies that automate lead management
see a 10% or more bump in revenue in 6-9 months – Strategic IC

8. 63% of companies outsource all or part
of marketing automation strategy planning – Ascend2

9. 67% of marketing leaders currently use a
marketing automation platform – Salesforce

10. About 49% of businesses use some form
of email automation – Emailmonday

11. Recipients are 75% more likely to click
on emails from segmented campaigns than non-segmented campaigns – MailChimp

12. 74% of marketers say that marketing
automation helps in saving time – Adestra’s Marketer vs Machine

13. A delay of one second in mobile page
response can reduce conversions by 7% – 99 Firms

14. 53% of content marketers use
interactive content in lead generation efforts – Content Marketing Institute

15. Mobile readers who open an email a
second time from a computer are 65% more likely to click through – Campaign
Monitor

The benefits associated with marketing automation are numerous. Not implementing a marketing automation platform can be a huge mistake for your revenue and profit numbers. Now that you know that you must integrate a marketing automation platform in your business, read on to know the top 10 marketing automation platforms.

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