Simply put, marketing automation is a technology that helps businesses manage and complete marketing tasks and automate other tasks, e.g emails and social media.
In 2019, business owners will notice AI and marketing automation envelop the sales fields. AI is being used to:
First of all, marketing automation will expand beyond post scheduling in 2019. Due to improved technology, automated marketing will help reduce marketers’ workload by analyzing data and using it to create better advertising campaigns.
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Business leaders are well aware of the power of marketing automation and AI. 77% of business leaders see AI as a “business advantage” and hence intend to use it for completing repetitive tasks in the upcoming years. Most of all, smaller companies that once could not afford a marketing or sales team can now spend a few hundred dollars on a nameless AI team. In addition, larger companies can now move faster by using their marketing and sales teams more efficiently.
As a result, all the data that overwhelmed us in 2016, 2017 and 2018, will now be easier to manage and digest.
Businesses can leverage AI not only to complete scheduling and repetitive tasks, but businesses can use AI to improve data analysis and customer targeting. Furthermore, AI is being used to:
AI is even being used to create marketing campaigns from scratch. In conclusion, we recommend using AI to simplify your marketing efforts and to better connect with your customers.
Although customers are beginning to prefer communicating with a chatbot (due to its immediacy and effectiveness) long term relationships are built between humans. Marketers should focus on creating human-centered and authentic content.
Furthermore, give your content the personality AI bots do not have.
Chatfuel is a tool that helps you build a Facebook chatbot that allows you to get back to your customers immediately. As a result, your business can share information about your services, answer FAQ questions, help customers make a dining choice or a reservation without lifting a finger of your own. Most of all, chatbots are a great approach to capturing sales when an in-house salesman is unavailable.
First of all, every month, approximately 2 billion messages are sent on Facebook Messenger between users and businesses, and about 44% of US consumers would rather talk to a chatbot than a human for customer service. Therefore customers prefer using Facebook Messenger to connect with businesses as compared to using a phone.
A Facebook Messenger chatbot allows your current sales team to work more efficiently by connecting with customers towards the bottom of the funnel. A chatbot helps you and your team filter customer inquiries so sales people can spend more time supporting salespeople with a personal, one-on-one approach.
Email marketing is one of the highest ROI marketing strategies for B2B and B2C companies. In 2019, email marketing will improve even more by becoming even more tailored for readers. Tools like Boomtrain help business owners better listen to their customers and respond to their interests and needs.
Most noteworthy, email marketing can be segmented based on your customer’s age, job title, company size, interests or gender. Marketers will approach a small business very differently than they would approach a larger company, and personalized email marketing makes it much easier to communicate appropriately to each target group.
Automated and personalized email marketing allows you to speak more directly to each of your customers without additional effort from your team. Boomtrain also makes the process even simpler by allowing you to reach your customers at the best time for them based on their time zones – send perfect emails at the perfect time. In 2019, B2B and B2C businesses will personalize their email marketing in order to better reach every audience.
Keep in mind, website personalization is not including your customer’s name in a pop-up when they visit your site. Website personalization is a way to help customers better find what they want from your website. Business can now personalize a website based on a variety of information.
For example, B2C websites using automated personalization will change based on client demographics like:
In addition, B2B websites will personalize a website based on the web user’s:
In addition, Personyze offers excellent examples of website personalization:
Consequently, website personalization allows you to communicate directly with your customer. The power of website personalization is that it allows you to know even more about the customer before they reach out to you.
In conclusion, our predictions for the top marketing automation tools and strategies in 2019 are: