Online marketing has long passed the days
of a few ads here and there. In fact, digital marketing has come to mean the promotion
of your brand on your website, in ads, across social media, in email marketing
campaigns, and so much more.
Because of this, there really is no time
to waste when it comes to marketing automation.
There are plenty of high-quality
marketing automation platforms out there just waiting for you to take advantage
of them to grow your business and succeed. But as with most things in life, too
many choices often lead to a stalemate.
And stalling never leads you to success.
That’s why today we’re sharing with you the most powerful marketing automation tools that are not only easy to use, but also affordable too, so you can make a quick decision and take action now.
So, let’s take a look!
ActiveCampaign is one of the most well-known marketing automation tools around. It’s an all-in-one email marketing software, marketing automation tool, and small business CRM. And because it’s not as expensive as other automation giants (like Infusionsoft or Ontraport) more small businesses than ever can take advantage of its features and grow as a result.
Here’s a glimpse at what you can expect
to get with ActiveCampaign:
Perhaps best of all, ActiveCampaign has a reputation for having a high email deliverability rate. In fact, this year alone, ActiveCampaign has maintained a strong 93.8% deliverability rate.
Email deliverability has the potential to
make or break every campaign you send out, whether you’re using email
automation tools or not. Only the emails that keep people engaged, offer
valuable information and deals, and actually
land in subscribers’ inboxes have a chance at converting subscribers.
For those that only need email automation software,
ActiveCampaign starts at $9/month. If you need a little more and want to use
the CRM functionality, you’ll have to invest $49/month.
Drip is one of those marketing automation platforms that focuses on bridging the gap between what consumers want and what eCommerce shops deliver. In fact, Drip is a powerful platform that gives you ways to learn about your customers, personalize their shopping experiences, grow your business, and build strong relationships with those that are loyal to your brand.
Two of Drip’s most standout features
Drip integrates with all the popular email list building plugins like LeadPages, OptinMonster, and Thrive Leads. Plus, it has built-in lead capture functionality you can use if you prefer to keep everything in one place. For instance, create slide-in boxes exit intent opt-ins, embedded forms, and even popup boxes.
Plans start at $49/month for up to 2500 subscribers
and $122/month for up to 5000 subscribers.
Gist takes everything an expert marketer needs to succeed and puts it all into one comprehensive marketing automation platform. This eliminates the need and cost of piecing together multiple pieces of software to promote a brand across many channels.
With Gist, you can automate a customer’s
You can access Gist’s visual builder to create concise workflows that will guide people through the sales funnel from start to finish and end with a conversion.
But more than that, you can learn about your customers and tag them so you know which offers to give them when they visit or open an email. You can also segment your target audience to personalize their experience with your brand and enable automated timing intervals so you send the right message to your leads at the right time.
You can add chat prompts to your website or build conversational chat bots. And offer support via live chat and a knowledge base.
Price: Gist is free forever up
to 500 contacts. If you find your business growing, paid plans start at
Sendinblue went from being a digital agency, to offering an email marketing tool, to offering a full-fledged marketing automation software that small businesses can benefit from. In fact, this marketing automation software lets you grow and communicate using multiple channels so you reach a broader audience and convert more sales.
This feature-packed software comes with
everything you need to run a successful business. But in terms of automation,
here’s what you can expect:
Of course, Sendinblue has many more
features to help people grow their online businesses. For example it auto
updates your contacts as people subscribe and you can even A/B test your
workflows to discover the ones that perform the best. This way no matter which
automated campaigns you send out, or which channel you decide to use, your
leads and existing customers will continue to support your brand.
You won’t have to pay a dime for SendinBlue if you
send less than 300 emails/day. If you want to bump that up to 40k emails/month,
you’ll have to pay $25/month.
GetResponse is one of the leading email marketing tools in the industry. Not to mention, it now comes with a powerful marketing automation functionality that will let you create effective workflows using drag and drop technology.
Some of its best automation features
You can also segment your audience based
on things like location, subscription date, subscriber field data, last message
date, webinar participation, and even their presence in the autoresponder
cycle. From there, send target and personalized messages, include valuable
content and deals, and even dynamically update your subscribers’ profiles as
they progress through your defined workflows.
But, GetResponse has expanded their functionality in recent years to include a landing page builder, automatic funnel building, eCommerce + product delivery, webinars, and more.
for basic automation features, you can invest in
GetResponse for $15/month (up to 1000
subscribers). For more advanced automation features, you’ll need to upgrade
ConvertKit gives site owners an easy way to connect with target audiences and love what they’re doing by saving them time with automated tasks. Designed with creators in mind, ConvertKit’s email marketing software helps you:
With ConvertKit, you can expect industry
leading deliverability. In other words, you can trust your subscribers are
seeing your campaigns – every single time.
And since the theme surrounding ConvertKit’s email marketing software is
simplicity, you can easily create:
ConvertKit also provides a great way to
give your subscribers access to your latest blog posts whenever a new post
publishes. All you have to do is set up an automated email campaign that
triggers when new content goes live.
Plus, you can choose the best days and
times to send emails, target specific groups of subscribers, and let ConvertKit
take the guesswork out of successful email marketing automation.
plans start at $29/month for up to 1000 subscribers
and unlimited email sends.
Wishpond is a more all-in-one marketing solution than some of the other marketing automation tools we’ve seen so far on this list.
Not only does it come with advanced automation capabilities, it gives site owners the power to create landing pages, capture leads with forms and popups, and even run social media contests and promotions.
That said, here’s a quick look at the
marketing automation features that come with Wishpond:
One of the most unique things about
Wishpond is your ability to track user behavior on your website individually
When a site visitor fills out a form on
your site, you automatically start tracking their interactions on your site and
send that data to their personal profile. This information is then used to turn
a casual site visitor into a qualified lead and ultimately a loyal customer.
for those with 1000 leads or less, Wishpond will cost
So, now that you know a little bit about
some of the best marketing automation tools in the market, let’s briefly recap
so you can make a data-driven decision for your own business:
And there you have it – our favorite marketing automation tools on the market right now.
The right solution for you depends on your exact situation needs. I’d recommend writing out a list of the key features you need in an automation platform (e.g. email, sms, landing page builder, chat bots, etc.)
Then, work backwards to find the automation tool that fits with what you need.
The best part is that all of these tools offer a free trial (or free plan) so you can get a feel for the platform.
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