ActiveCampaign is a great option for those looking for an affordable, yet powerful HubSpot alternative. They started out years ago as a simple email marketing platform, but over the years they’ve added marketing automation, CRM, machine learning, and live chat to be a proper marketing automation provider for SMBs.
I particularly like their automation campaigns (the heart and soul), that allow you to automate not only marketing activities (emails, SMS, tagging, etc.) but also sales and productivity. In the CRM I have different pipelines where I’m able to cater to different sales processes based on the services we offer.
To help automate some backend office stuff (and help increase productivity) I’ve created automation campaigns that are triggered by stuff that either I’m doing or data that changes inside ActiveCampaign. For example, I have campaigns that will move deals to different stages or create tasks based on the stage the deal is in.
One very helpful feature in ActiveCampaign is the ability to share email templates and automation campaigns with others, simply by giving another ActiveCampaign user a unique link to import them into their account.
With higher-end plans, you can add site messages (messages that show up on your website), attribution tracking (see where leads are coming from), machine learning (helps predict win probability of your deals), predictive sending (emails sent based on contact’s engagement to get the opens you need), and many other features.
If you’re a GSuite or Gmail user, like I am, you’ll find ActiveCampaign’s Gmail extension for Chrome invaluable. That little bitty thing is a lifesaver. It tracks open rates of my emails sent in GSuite, plus I can access and manage contact records in the sidebar when I view email conversations. So I always know who I’m talking to, where we left off, and where we are on the deal!
If you’re an ecommerce business, you can take advantage of the “deep data” integration ActiveCampaign offers for ecommerce platforms to import orders into your account. Right now it’s available for WooCommerce, Shopify, BigCommerce, Square, and API to build your own integration.
The basic (Lite) plan starts at $15/mo. If you want to add CRM, sales automation, lead scoring, and SMS marketing you’ll need to go with the “Plus” plan at $70/mo and you get 1000 contacts. The pricing is incredibly generous compared to HubSpot, keeping in mind how sophisticated ActiveCampaign is. Plus, ActiveCampaign offers free migration.
ActiveCampaign recently added a live chat tool called Conversations for $9/mo/user, which integrates with automation for a unified communications experience.
Ideal For: Small businesses and startups looking to start with marketing automation, but any business (medium and large enterprises) can use ActiveCampaign. It is packed with features, considering how affordable it is. SaaS businesses can leverage ActiveCampaign for user onboarding and customer success, while ecommerce businesses can personalize their email marketing based on purchasing behavior, order data, and recover abandoned shopping carts.
If you’re migrating from another provider (like HubSpot), ActiveCampaign offers free migration service to migrate contacts, email templates, opt-in forms, and automation workflows. Will save you a ton of time and resources.
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