Drip does a lot more than blast emails to big, generic lists.
As you’ve probably heard, we’ve moved pretty far beyond what your basic email service provider can do. Drip is fluent in tracking, automating, segmenting, personalizing, and taking people from black-and-white email addresses to full-color customers.
And to make life easier, we’ve united your marketing stack—tracking, reacting, and adapting to what your customers are doing in one platform, then triggering just the right action in another.
Drip senses the nuances of your customers’ experiences and helps you know when to sell hard or ease into it. When to push a product or keep building the relationship. And it does all this by tracking what visitors to your site are up to day in and day out.
Listening and nurturing isn’t some sort of magic trick, though. And reaching across all of your marketing tools isn’t only a possibility if you’re lucky enough to have an in-house developer at the helm.
Does that still sound like a heap of hocus pocus? Read on to learn about this little code that makes for some big opportunities with Drip.
Good ol’ Netscape.
My friend and coworker Ron, a front-end developer, just handed me this sweet analogy:
It’s not the explanation I deserve, but it is the explanation I need.
And what does that look like on an actual website?
It’s fun. It’s engaging. And it gives this brand the opportunity to represent itself in the best way possible to curious peeps on the internet. In fact, the site sans JS is much less…well, everything.
A snippet is, in the most basic sense, a hunk of code that you can copy and paste instead of rewriting every time you need it. It’s like making a stencil that you can easily and quickly use to get the same result every time.
Are you a developer? No? Is the thought of putting something called a “snippet” anywhere making you sweat a little more than usual? We made a short video about finding and installing your snippet just for times like these. So, blot yourself and watch up.
Trigger Drip opt-in pop-up widgets
Know when someone visits a page
Keep count of Lead Scoring for page visits
On-page trigger links
Identification of people
Time zone detection
Launch someone into a workflow urging them to buy a sweatshirt they’ve looked at on your website.
Or apply relevant tags when a visitor clicks a trigger link on your website.
All of this helps you gain a deeper understanding of your customers so you can nurture them better, relate to them more, and personalize their whole experience.
You might never wander into the JS API, though, as the breadth of possibilities in the bulleted list above is a perfect fit for most businesses.
If you’re even here right now, looking at Drip, the odds are strong that you find some value in how close this platform can get you to people, whether your list size is one or 1 million.
The truth is, though, that much of your opportunity to reach, segment, and automate a better customer experience is cut dramatically short when you forgo the snippet. So get going—open up the pipeline of data between your website and Drip—and start marketing your business like it deserves.