How to boost eCommerce sales with email marketing automation – Barcode Brand Consulting

How to boost eCommerce sales with email marketing automation

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How to boost eCommerce sales with email marketing automation

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Are you fed up with ‘junk leads’? low open rates?  repetitive rejections? or downfall sale?

Even though you have the best products or services, you are not able to target the right people for your business?

Yes? it happens!

When you are doing business online, there are as many things which need your attention. First priority is your customers. 

And, Marketing Trends 2019 also says, Audiences and Automation would be the prime focus of eCommerce marketing and businesses worldwide.

Practically, what is the right method of attracting the audience, engage them in person, and take them to conversion?

This is 2019, and that’s Email Marketing. And, it’s no wonder, around 82% of B2B and B2C companies are using Email Marketing Automation, says Ascend.

What you are going to have in this blog?

What is Email Marketing Automation?

Typically, Email Marketing is one segment of internet marketing, it encompasses online marketing via websites, social media, blogs, etc.

Essentially, it is same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email, says The Balance.

Email Marketing Automation in simple words!

Emails always stand out in the crowd when we talk about marketing, it is still the #1 communication channel. Email is simply the best way to make sales online.

Email Marketing is the powerful digital marketing approach of sending emails to the prospects and customers through digital channels. 

Using Marketing Automation in Email Marketing enables you to create campaigns that speak to your audience on an even more personal level. In this Era, marketers need to do more with less, they need to connect with highly targeted buyers in the crowd of prospects.

In E-commerce, Email Marketing wouldn’t work unless it was automated, because most e-commerce stores are targeting hundreds or thousands of customers at a time. You can’t spend all your time writing emails…there’s more important things to do.

6 Reasons why your business needs Email Marketing?

#1 Better Reach to your customers

Emails are the best ways to keep your customers in-touch if you periodically say “Hi! We have a special offer for you! You’re on my mind.” that will eventually raise the customer’s interest, that will give them positive feeling that you were thinking of them.

#2 Hyper-Targeted Segmentation

Segment your email list based on behavioral, demographic or social attributes to deliver highly-relevant and contextual emails.

#3 Email Beats Twitter and Facebook for online sales

A HubSpot survey states that 91% of consumers use email. That alone should be enough to convince you to explore the tool.

#4 Dynamic Personalized Emails

With the growth in popularity of Email Marketing platforms like HubSpot, Mautic etc. Customers are looking to connect these applications with their CRM systems.

Moreover, you can better target your audience with email campaigns based on individual personalization tokens such as name, location, product preference and more for increased relevance.

#5 Easy Email Exchanges at Affordable Rates

Effective correspondence with your clients, and an efficient internal messaging channel with your Audience.

It’s a kinda affordable thing. You can hit a large number of audience with very fewer investments, It has Huge mailboxes with Unlimited aliases, group lists & forwarding.

#6 Drive more revenue, Automatically

As per Campaign Monitor surveys, 320% more revenue is generated by automated emails than non-automated emails.

The beauty of triggered email campaigns is that once created, they continue to automatically drive revenue from your prospects and customers without you having to do anything.

Email Marketing for Online Stores like WooCommerce, Netsuite enable you to create amazing Email Marketing campaigns, as well as, track all customer behavior and events to maximize revenue and repeat purchases.

What is the Need for Email Marketing Automation?

You are sending emails to your prospects week-by-week. and people are not opening those emails, How would you achieve your goal? Exactly, that’s where you need Email Marketing.

Do you also feel like the same?

Email remains the most effective way to nurture leads and turn them into customers and one-time buyers to the regular ones as well as promoters of your brand.

It is observed, many of us have been watching this out – email marketing is dull but, stats don’t lie. According to recent research by the Direct Marketing Association, it is found –

» The ROI of email is 3,800%.

» 72% of people would rather receive promotional material via email than social media.

» 38% of people say receiving special offers is the top reason they subscribe to an email list.

Let’s learn how Email Marketing will help you to boost up your sales…

Top 7 Ways How Email Marketing Software benefits e-commerce business?

If you’re not actively using e-commerce Email Marketing as a major component of your strategy to move customers along your sales funnel, you’re missing out on huge potential customers.

#1 Keep Customers Informed With Transactional Emails

Timing is everything. The time an email is delivered is almost as important as the message it communicates. Consider your audience, the product being sold, and the time of day it gets delivered.

Timely-triggered shipping updates, Order details and other transactional emails to keep users informed. 

#2 Send Product Recommendations To Upsell & Cross-Sell

Emails with personalized product recommendations that are generated based on the user’s behavior on your online store.

#3 Automate Price Drop, Back In Stock Alerts

Send alerts such as price drop, back in stock and more for items in the user’s shopping cart and wishlist.

#4 Trigger Renewal Alert Emails For Subscriptions

Remind your customers to renew their subscription by sending timely automated email alerts.

#5 Reactivate Lost Customers Through Win Back Campaigns

Strengthen your funnel performance by targeting dormant customers with drip campaigns aimed at winning them back.

#6 Boost Sales Through Promotional Emails

Boost sales by keeping customers engaged through promotional emails and timely newsletters.

#7 Convert Your Email Subscribers Into Customers

Send targeted, personalized emails and get your email list subscribers to make their first purchase.

Since, There are many marketing automation software available in the market, that will moderate your work with automated workflows and so you and your team can focus your time and attention on other efforts that drive revenue.

Attract Engage Convert
  1. Blogging
  2. Content Strategy
  3. Social Media
  1. Forms
  2. Call-to-Actions
  3. Landing pages
  1. Pipeline Management
  2. Lead Nurturing
  3. Predictive Lead Scoring 

The wide range of Amazing Marketing Automation Tools specialised in email marketing like – 

#1 HubSpot,

We want your Feedback!

An email will always be the king. With this, we have come to the very end of eCommerce Email Marketing. If you are expecting conclusions, I would say, Email was Past, Email is Present and Email will be the Future.

Email marketing automation has huge potential to reach the right people, at the right time with the right message.

Email has much larger possibilities and applying some immediate tweaks to your present strategy.

That’s the power of Email Marketing – and if you’re not using this effectively you’re leaving money on the table. 

What’s your opinion on this? You have spent your time here if you leave without commenting, you would definitely regret. Be an active reader, and share your views, here!

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