Have you ever wondered why the first thing YouTube asks you to do when you upload a video is to write a title, a description and to add the relevant tags? Customer acquisition relies mostly on one thing: Search Engine Optimization (SEO). Would you like to have a better chance of having your videos appear in search engine results? Then you need to work a little bit more on your video descriptions.
A good video description provides information on what the video is about. It helps your viewers understand what they’ll be watching and it gives the search engines an overview of the content inside the video. Video descriptions are a crucial part to engage viewers and boost search rankings.
When writing effective descriptions for your YouTube videos you need to think about how your potential and desired viewer is going to find your videos. In order to do that, according to aimClear, keyword intent matters, as it influences the likelihood of indexing within search engines like Google or Bing. There are three types of keywords and descriptions:
Query intent is an important concept when it comes to videos, as they represent 38% of the overall factors when talking about video SEO. Once you’ve chosen the main keyword (or keywords), you should include it at the beginning of the description, as well as in the video title. For example:
The keywords—How to Use Zapier—appear in both the title and the description. Also, the description tells you and search engines what is the video about. Writing an effective description may require more than one shot, but it is worth trying. Here you’ll find four easy tips that will help you improve your video SEO: