At JDR Group, we work with small businesses in the UK. We introduce them to advanced marketing automation software, which helps them:

There are many marketing automation software tools available, however we typically recommend either HubSpot (we are Platinum HubSpot Partners) or Sharpspring (we are certified Sharpspring Partners).

But Which is Better?

Let’s start with the basics:

Sharpspring is based in Florida in the US, and were founded in 1998 (originally as SMTP). They are listed on the NASDAQ stock exchange and have 1500+ Marketing Agency partners around the world. JDR Group have worked with Sharpspring since 2015.

Sharpspring is typically more cost effective and more flexible contract terms, but has fewer features than HubSpot which is a more complete, all-in-one marketing system with sales and customer service modules available too, as well as a website CMS system.

So let’s look at what features & tools they have in common:

1) What You’ll Get With EITHER Sharpspring OR HubSpot:

2) Features Which Sharpspring Has – NOT Available With HubSpot Marketing Professional

Below are 3 features/functions you will get with Sharpspring which are not available with HubSpot Marketing Professional:

3) Features Which HubSpot Marketing Professional Has – NOT Available With Sharpspring:

Below are a number of features which HubSpot Marketing professional has, which as yet Sharpspring does not offer.

4) Features Which Both Have – But HubSpot Do It Better

Sharpspring has all of the below features in common with HubSpot, but in our opinion, HubSpot’s versions of these tools are better, more powerful or easier to use:

Based on the feature list, you’d assume HubSpot wins every time – and in an ideal world, it would. However, Sharpspring is a better fit in many situations – if in doubt, chat to JDR and we can make a recommendation based on your business needs.

JDR Group are a HubSpot agency, we’ve worked with HubSpot since 2012 and are one of only a handful of Platinum HubSpot partners in the UK.