Marketing Automation SALESmanago integrates with Materna Communications, a new bulk SMS sending platform – Barcode Brand Consulting

Marketing Automation SALESmanago integrates with Materna Communications, a new bulk SMS sending platform

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Marketing Automation SALESmanago integrates with Materna Communications, a new bulk SMS sending platform

Marketing Automation SALESmanago integrates with Materna Communications, a new bulk SMS sending platform

SALESmanago Editor

| 30 , July 2014

Materna Communications has been specialized in SMS, VMS, MMS and IVR bulk sending for a dozen or so years. Now, SALESmanago clients can take advantage of its services and pursue automatic, personalized and custom-made SMS campaigns, making use of Materna Communications infrastructure.

Materna Communications operates within international MATERNA Group, which has over 30 years experience in services providing and software production industries in Europe. Among company’s clients are famous brands from finances, insurance, debt collection, medical and services sectors as well as local government units. Company’s clients send over 7 million SMSes. The company guarantees reliability and highest SMS delivery, thanks to the use of direct lines to Polish leading mobile network operators in Poland.

  • bulk SMS (text and voice) sending system
  • ability to send SMS with dedicated sender area (text or alphanumeric) and changeable numbers
  • ability to send long SMSes, consisting of up to 612 characters
  • ability to personalize SMS message
  • automatic, bilateral SMS communication

Among plenty abilities to adopt in SMS communication with clients it is worth to mention:

  • sending automatic notifications about new product
  • promotional codes and birthday discounts distribution
  • servicing of sales process in the Internet shop
  • automatic SMS reminders about dropped basket
  • competitions and surveys executions

The use of SMS communication in marketing campaigns in companies allows to build and sustain positive relation with potential and current clients. Good communication, pursued at an appropriate timing and to suitable recipient influences client’s loyalty. What’s more, it helps to reach those persons, who stopped to respond or resigned from receiving e-mail messages.

The new integration allows to automate and merge SMS marketing with the rest of marketing activities performed with SALESmanago Marketing Automation. Thanks to that, we can make sure that our potential and current clients receive messages they are interested in, in practically every communication channel.

SALESmanago is a cloud based online marketing automation platform used by over 10 000 companies all over the world that manage databases of over 300 mln customers. SALESmanago unique Digital Body Language features, real-time personalization engine enable marketers to deliver 1-to-1 offers via all marketing channels including e-mail marketing, dynamic website content, ad networks and direct sales. Thanks to deep integration with another product APPmanago, a mobile marketing automation system it offers world’s only marketing technology platform that is actually ready for mobile revolution.

Datanyze ranks SALESmanago as world’s TOP6 marketing automation platform and Venturebeat Insights places it as global leader of marketing automation for Small & Medium B2C companies. SALESmanago is based in Krakow (Poland) but has offices and subsidiaries in New York, London and Bucharest.

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