| 30 , July 2014
Materna Communications has been specialized in SMS, VMS, MMS and IVR bulk sending for a dozen or so years. Now, SALESmanago clients can take advantage of its services and pursue automatic, personalized and custom-made SMS campaigns, making use of Materna Communications infrastructure.
Materna Communications operates within international MATERNA Group, which has over 30 years experience in services providing and software production industries in Europe. Among company’s clients are famous brands from finances, insurance, debt collection, medical and services sectors as well as local government units. Company’s clients send over 7 million SMSes. The company guarantees reliability and highest SMS delivery, thanks to the use of direct lines to Polish leading mobile network operators in Poland.
- bulk SMS (text and voice) sending system
- ability to send SMS with dedicated sender area (text or alphanumeric) and changeable numbers
- ability to send long SMSes, consisting of up to 612 characters
- ability to personalize SMS message
- automatic, bilateral SMS communication
Among plenty abilities to adopt in SMS communication with clients it is worth to mention:
- sending automatic notifications about new product
- promotional codes and birthday discounts distribution
- servicing of sales process in the Internet shop
- automatic SMS reminders about dropped basket
- competitions and surveys executions
The use of SMS communication in marketing campaigns in companies allows to build and sustain positive relation with potential and current clients. Good communication, pursued at an appropriate timing and to suitable recipient influences client’s loyalty. What’s more, it helps to reach those persons, who stopped to respond or resigned from receiving e-mail messages.
The new integration allows to automate and merge SMS marketing with the rest of marketing activities performed with SALESmanago Marketing Automation. Thanks to that, we can make sure that our potential and current clients receive messages they are interested in, in practically every communication channel.