When it comes to measuring the true impact of events, it’s no secret that marketers are struggling. Many are investing in events (91% of marketers) because they know that event marketing brings in the most returns — but more than half of marketers admit they don’t know how to calculate the ROI of an event. Yikes.

But hey, it’s not their faults. Until recently, event marketers didn’t have the appropriate tools to track their event programs from end to end.  Cumbersome manual processes and siloed technologies made it nearly impossible to maintain the integrity of event data throughout stressful and complicated events.

That’s why, at Splash, we’ve released one of our most powerful updates yet. Our native integrations with Marketo, Oracle Eloqua, and Hubspot are a crucial step in making events, which are notoriously difficult to track, as measurable as digital marketing tactics.

Even better, customize your integration to capture the exact data you need and want.  Don’t have a middle name like yours truly?  Nix it.  Want to pass through how long someone’s been with their company?  Easy as pie.  Just map your custom Splash fields to your marketing software to uniquely understand your event performance and learn what drives revenue.

These integrations have made it easier than ever to measure your performance, throw better events, get more ROI. Rinse and repeat.