The Complete Guide to Proper Marketing Automation | by Nicolás Vargas | Better Marketing | Medium - Barcode Brand Consulting

The Complete Guide to Proper Marketing Automation | by Nicolás Vargas | Better Marketing | Medium

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The Complete Guide to Proper Marketing Automation | by Nicolás Vargas | Better Marketing | Medium

Goal: Generate active engagement from acquired users before they’ve reached the point of buying intent (increase users’ probability of becoming a high-quality sales opportunity).

Websites and products activate users by providing value. Marketing automation helps you address customers’ needs and expectations by easily delivering the right message to the right people at the right time. Make sure you always give your audience a reason to read your emails or visit your web pages, so your engagement metrics are good and customers don’t lose interest in your product over time.

Target customer: Mainly SMBs Recommended for businesses generating 0 to 1000 MRR.

Product overview

I hope this guide helped you better understand the marketing automation world.

Now I’d like to turn it over to you:

What was your favorite concept or resource from this guide?

Or maybe you have an excellent piece of content that you think I should add.

Either way, let me know by leaving a comment below right now.

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