Finding the right form builder for your business is not easy. From marketers to financial planners, almost any company with an online presence needs a form, and that can be tricky. You see, not every website or business needs the same kind of form. For example, a B2B marketer may want to capture leads using a simple form that asks the common questions, while a university may need to create a form with conditional logic for a master degree survey.

What they all have in common is the need to easily gather information on their portals, landing pages or blogs. We have previously talked about how flexible Ninja Forms is with its more than 40 add-ons, but if you want to create a responsive and versatile form, you should consider Jotform as an alternative. Want to know why?

Similar to Ninja Forms, you can also automatically create a personalized video for every form lead in order to increase engagement with Jotform, but we’ll talk about that later. Where the guys at Jotform make it easy has to do with them considering themselves the Excel for online forms. Let’s see why.

The form builder alternative to create a form in minutes

Jotform’s form templates cover more than 7000 use cases. From a simple contact form to a product order with Paypal payment or even an online booking form, this form builder is charged. Form templates help you save time, but if you want to save even more time and using the extra break to acquire more leads instead of designing your forms, form themes are there to help.

More than 100 apps to create a form with Jotform

Being able to integrate and use all the data you have collected from your form is, actually, the most important things about a form. That’s why Jotform offers more than 100 apps or integrations. These are my favorite ones:

Create better forms using Jotform’s form widgets

Forms don’t only represent an easy way of collecting information on any website. A form helps you interact with your prospects, leads and users, not only with text, but also with images, videos and sounds. A Jotform form widget is a field you can easily add to your form. It could be a Youtube video or even a drawing board. Widgets let you create better forms in less time. There are almost 400 Jotform form widgets, but here I picked the 10 widgets that I find useful for any business, specially for those willing to improve their engagement rates.

Create a personalized video for every Jotform form lead

Getting your new lead or user to fill out your web form is probably just a small part of your overall goal. You asked them to fill out the form because you wanted something from them or even because you were giving something away for free (an ebook, a webinar… you name it). But the truth is that even then, chances are that what you really wanted from them is their contact information. As marketers that’s usually what really matters from a first result perspective. We want to be able to contact them or to get them into our marketing automation flow.

Being responsive on a scalable way is as important as creating the form, and marketing automation is the golden egg here. Integrating personalized videos within your marketing automation strategy will help you increase your brand awareness, lead engagement and sales acceleration process. Why? Because video is the type of content with the best ROI, but also because video is what we really understand and remember in a fast and easy way (yes, even more than text and images), and personalized video is 54% more effective than an normal video. We recently published a free ebook about how customer segmentation, marketing automation and personalization are the perfect partners, feel free to download it.

Why personalized video

Here is an example… Imagine Mike, a prospect-to-become lead interested in knowing more about Logo, a company that offers Online Marketing Consulting for B2B companies. He has been reading some of the blog posts at the Logo’s website and is interested in getting to know more about their services and expertise. So Mike fills out a web form where he selects the main services he is interested in. When that happens, Sezion, the personalized video solution, automatically creates a personalized video for Mike containing relevant information that has been gathered from the web form, and the video is sent to mike by email. Now, that’s being versatile! Here you have a personalized video example:

Test it now: create a personalized video for a new form lead

There is nothing better than an example, right? Below you’ll find a contact form built with Jotform. If you fill it out, Sezion will automatically create a personalized video with the information added by you. Then, in a few minutes, you’ll receive an email containing the video link. You will be also automatically subscribed to our blog :-).

How it works

ve Connect Jotform and Sezion through Zapier

Follow these steps:

To get started you just need to create a Zap, which is connecting two apps. We are going to connect Jotform and Sezion. Jotform will be in the Trigger step. Every time there is a new form submission, Sezion will automatically create a new personalized video for a lead that responded. This means that Sezion will be in the Action step.

Jotform’s integration with Zapier

Now your Jotform is connected to Zapier. Great! Let’s now connect Sezion to Jotform to create the videos. Follow these steps:

As you can see, if you are planning to create a form and are looking for a versatile form builder, Jotform can help you create robust forms that not only are easy to create, but that also offer an answer to almost any scenario that your business goal may require, like including a personalized video during the lead nurturing process.