What are Top Marketing Automation Tools and it’s benefits ? - Barcode Brand Consulting

What are Top Marketing Automation Tools and it’s benefits ?

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What are Top Marketing Automation Tools and it’s benefits ?

Wonder, the world around you is full of Automation!

Now the question is..

What is Automation?

We define Automation as the creation and application of technology to monitor and control the production and delivery of products and services.

As a businessman you always want your company or agency to streamline, automate and measure market task and workflows, so that you can increase operational efficiency and grow revenue faster. And this is possible with the help of Marketing Automation.

Marketing Automation industry is growing from a $500 million market to an expected $6.4 billion by 2024.

In this blog we present a list of best top 5 market Automation tools available in 2020. According to survey 51% of businesses currently use this technology and number is on its growing stage.

Importance and scope of Marketing Automation:

After its emergence in the 1980’s, Marketing Automation was allocated only for the wealthy and powerful businesses with vast market shares. It was an unbelievably expensive, custom fit tool that could only be built in-house.

However, due to rise in market and availability of resources and suppliers in recent years, marketing automation platforms are more into picture, and the advantages of using it and reason every marketer should be using them just keep on growing. According to statistics from 2018, 51% of companies are now regularly using marketing automation.

The scope and importance of Marketing Automation and how it adds up into the growth of company and raise the value of business.

It helps small business to come into grounds of competition and flourish into market while large businesses keep up with the demands of their customers within their respective industry.

The benefits of marketing automation tools are:

  1. Time saving
  2. Increases productivity
  3. Personalization
  4. Multi-channel campaign management.
  5. Consistent tone of voice
  6. Improved ROI

The reasons for singing glory of marketing automation is far more than just marketing and its task. This tool is all about optimization – optimizing the customer experience, optimizing the efficiency of the campaign process and optimizing your marketing team’s time.

With every growing socialization and globalization, it’s difficult to reach customers out there. But this marketing tools have made it possible by breaking down all the barriers.

Top 5 Marketing Automation tools are:

(1) Hubspot:

HubSpot is one of the most popular public type marketing automation tools available on the market today.  It was introduced in 2006 by Brian Halligan and Dharmesh Shah. Its products and services aim to provide a platform for real-time analysis, live chat and data analysis for marketers.

It provides various resources to carry out marketing smoothly such as blogging, customer stories, research tools, reports and various courses and certifications and so on…!

Alone it can work but together it is powerful. It provides various packages such as:

#Starter- $40/mo.

#Professional- $800/mo.

#Enterprise- $3,200/mo.

It has 78,700 customers in over 120 countries growing and flourishing their businesses with HubSpot. Atlasasian, Doordarshan, VMware, classpass and SurveyMonkey are some of the happy customers under HubSpot.

(2) Marketo:

A tool came in 2006 by American person and is called Marketo.

Marketo is a powerful marketing automation software that helps marketing person to master the art and science of digital marketing in order to reach customers and prospects. Marketing automation tools for account-based marketing, social media marketing and other marketing tasks is none other than Marketo. Marketo aims at providing solution for every digital marketing need. It also offers free training for students, lead management, email marketing, Mobile marketing, account-based marketing and revenue attribution and many more features to make your network expandable.

The pricing system is as per the packages Prime, ultimate, enterprise and many other; but basic is $1195/mo. Canon, microsoft, standford and many other are enjoying its services.

(3) Sendin Blue:

SendInBlue started as a digital agency in 2007 founded by Armand and Kapil but ended up building quite a powerful email marketing tool, which, with time, transformed into a well-liked marketing automation software.

It has some advanced features, such as their reporting and lead scoring. Additionally, SendinBlue offers a pretty impressive free plan, which includes basic marketing automation functionality, phone support, and up to 300 emails per day. You can also run SMS campaigns from SendInBlue. It is an adaptable and accessible tool with packages such as Lite, premium, essential and enterprise.

It is a powerful and sustainable tool these days.

(4) Active campaign:

ActiveCampaign is an integrated email marketing, marketing automation, and small business CRM founded by Jason Boom in 2003.The strongest point of ActiveCampaign is their powerful and flexible marketing automation functionality. It’s one of the most comprehensive solutions on the market. Their delivery rate is one of the top in market. This probably isn’t a good tool for beginners, or those with low technical capabilities. It takes a bit more time and effort to learn — but when you do learn the platform, it’s pretty powerful.

Its pricing is approximately $49/mo. Hipcooks, Joe mills and sound are some of the happy customers.

(5) Pardot:

Pardot, part of the SalesForce empire, is a cloud automation solution that mostly serves enterprise clients that have the technical resources and time to learn the platform. It was introduced by Adam and David in 2006. They have a ton of features to automate communication to existing contacts, from CRM integration to email marketing, lead nurturing, lead scoring, and an ROI reporting functionality to make sure your campaigns are working.

You can track all interactions on your website and build predictive lead scoring based on the parameters you set. All of this helps improve marketing efficiency and remove wasted time and effort from your sales team.

It’s important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.

It has $1250/mo. as starter, and it increases as per the services.

(6) Sharp spring:

SharpSpring is an excellent marketing automation platform that has highly robust features, multiple functionality and great performance. SharpSpring is one of the most flexible platforms across the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually the cost effective option and is the most friendly company to work with having the esay navigation  platform to use. Marketing agencies must look forward to work with sharpspring.

It has $550/mo as starter and customizable as per the services.


Marketing automation software greatly enhance and influence one’s business and his perspective towards the market. It not only automates and streamline your company but provides a platform to nurture and flourish your prospects.

The post What are Top Marketing Automation Tools and it’s benefits ? appeared first on YF Daily Blog.

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