Software is an important part of most people’s everyday lives – from apps on our phones to computers in our vehicles, many decisions and tasks are being made and completed by software, giving people expanded bandwidth to deal with more pressing issues.
A simple example – these days, instead of figuring out a different route to work using physical maps and radio traffic alerts, a driver can check an app, and within seconds, choose the most efficient option based on constantly updated data.
Marketing automation software is another piece of that same puzzle – yet many organizations are not yet utilizing automation tools to their most helpful extent. Automation tools are not designed to take the place of marketers, but they can help you streamline and improve specific tasks, enabling marketers to handle more pressing issues.
Automation tools can help marketers create better email campaigns, social media posts, content, and digital marketing processes more broadly. Such applications make it possible to create more personalized, meaningful customer journeys.
Most companies have a variety of goals for their marketing automation software, with the top two being increasing sales revenue (57%) and increasing lead generation (56%). Find out more about marketing automation software, and why companies should be using it, in the infographic below.