Blogs

Marketing automation is a fantastic opportunity for everyone involved in creating campaigns! After all, when the redundant stuff is taken care of by software, you have […]

This is the age of automation and artificial intelligence! Every organization, big and small, are implementing AI, machine learning and marketing automation into their functions. According […]

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet, the way most marketers (and their tools) […]

David Potter One of the basic assumptions this blog makes is that its readers are marketers who are interested in improving their multi-channel marketing results through […]