Blogs

At Sherpa we understand, as our customers do, that the route to sales-qualified prospects begins with marketing-qualified prospects. The touchpoints and targeted messaging generated by marketing […]

By Elizabeth Hans McCrone “Not everyone in your CRM is created equal. Some are more engaged, some purchase more, some are involved in wine club, some […]

If sales are the food that businesses thrive off of, marketing is the hand that leads them to the mouth. In today’s world of cutthroat competition […]