Blogs

Toyota is in the “very early stages” of creating the infrastructure to bring its marketing automation in-house in a move it hopes will help it both […]

With words like “authenticity” and “human connection” being thrown around in almost every sentence about social media marketing lately, writing off marketing automation as ‘old school’ […]

Marketing automation combines email with customer data to produce relevant segments, which typically improve response. Marketing automation can do more with email than send mass deployments […]

Artificial intelligence—you’ve heard the term, you know it’s a trend, you know you’re “supposed” to be using it, but if you were asked to explain what […]