Blogs – Page 17 – Barcode Brand Consulting

Blogs

August 24, 2020

Why agencies are feeling ‘meh’ about automation – Marketing Land

When it comes to automation, many agencies are ambivalent about the technology. Marketing Land’s own digital agency survey found 72 percent of respondents indicated “neutral” when […]
August 24, 2020

Despite budget cuts, CMOs still bullish on marketing automation investments

COVID-19’s impact on the U.S. economy has been staggering. The country has suffered record unemployment rates as companies continue to shutter across industries. And while communities […]
August 25, 2020

Ditch the Carpool Lane! Why Marketing Automation is the Self-Driving Car

As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. But as your organization scales, it […]
August 25, 2020

Why CRM and Marketing Automation Need Each Other

When I was younger and I listened to Hannah Montana sing “The Best of Both Worlds,” I didn’t fully understand what she meant. Now, as a […]
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