Blogs

In a world where we’re blessed with an abundance of tech solutions for different parts of the marketing and sales process, it can be hard to […]

Marketing automation can seem daunting. It may require segmenting customers, understanding behavioral triggers, writing dozens or even hundreds of messages, and developing complex if-then workflows. Fortunately, […]

This post is sponsored by Freshworks. 2020 was a mixed bag for marketers. We grew closer to technology, while socially distancing from our near and dear. […]

As you are aware, all buyers go through a three-step journey with major purchasing decisions. The first step is simply becoming aware of the need to […]