Let’s start by answering the question: What is marketing automation? “Marketing automation” is a longstanding buzzword in the marketing world, one that refers to the set […]
Marketing automation software changed the game. It’s made marketing systems and campaigns much more efficient and effective; it has bridged the gap between sales and marketing […]
Marketing automation for B2B – For some it’s just email marketing, or a monthly newsletter. For others, it’s the core of their business, providing lead capture […]