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I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard me right: guilty! I am guilty […]

Southwest Airlines. Whole Foods. Lego. Dollar Rent-a-Car. Under Armour. These are all great brands. And behind every great brand these days, it’s worth asking — if […]

When asked which marketing tools are most likely to be used during the week, 70% of the more than 250 martech professionals we surveyed in our […]

Photo: Automation and artificial intelligence (AI) will affect almost every occupation. Its impact may be minimal for some, while others face massive disruption. According to the […]