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A few weeks ago, I attended a luncheon where Danesh De Silva, Vice President of Marketing at Orametrix, presented a great case study on how he had used marketing […]

A lot of financial and investing firms dabble with marketing automation; however, few have built a full-scale program that they use across their entire customer journey. […]

80% of marketing automation users saw an increase in the number of leads using marketing automation software – Invespcro Marketing automation is today helping marketers optimize […]

This is by way of a summary of the 2 sessions I initiated on the topic of automation in market research. The first being a webinar […]