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Email marketing is still one of the most effective ways of reaching your customers. Sending emails is very cost-effective and offers an impressive ROI. Furthermore, email […]

Salesforce has announced its plans to roll out three new Marketing Cloud product updates which aim to facilitate working from home for enterprise marketing teams. The […]

While automation can extend a marketer’s efficiency, brands should still be careful to avoid the trap of over-reliance, says Philip Yeap, vice-president and head of marketing […]

These days you’ve probably read a lot of case studies explaining why a real estate CRM is all about intelligent automation, smarter time management, and more […]