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Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board.

US local advertising revenues are expected to reach $151.2 billion in 2018, representing a 5.2 percent year-on-year increase from $143.8 billion in 2017 — the largest […]

Procurement is a function, activity, and role that is increasingly business critical to an organization’s overall value chain. In fact, many organizations are beginning to view […]

Do you realize how much social media marketing automation goes on around us? Engaging in social media is essential for any business today. It’s no surprise, […]