amishjha – Page 169 – Barcode Brand Consulting

September 2, 2020

Where Marketing Automation Fits Into the Customer Journey

When companies incorporate marketing automation into their approach, they often focus on the middle of the marketing hourglass. They use the automation tool to stay in […]

September 1, 2020

How to Integrate Squarespace and Drip (and Turn Your Website Into A Marketing Automation Machine)

Do you want to do do more than just simple email marketing with the leads and contacts you gather on your Squarespace website? I don’t blame […]

September 1, 2020

Why Is Marketing Automation Maturity Still Woeful?

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. The conclusion: […]

September 1, 2020

5 Reasons Your Omnichannel Marketing Needs Marketing Automation

Modern-day consumers can interact with brands at events, on websites, within mobile apps, inside physical stores, through social media, push notifications and more—not to mention through […]