Automation is what makes 21st-century life possible. People have fully embraced automated technology, enjoying the luxury of having daily amenities such as programmable thermostats, self-starting coffee […]
In most of my automated process examples, I use my hypothetical human example, Martha, and a generic process to explain where to start automating. The examples […]
Let’s face it: your marketing automation system is hungry. It’s hungry for leads, and information on those leads. All. The. Time. That’s why you’re feeding it […]
Just how digital marketing is going to change over the next ten years is anyone’s guess. Even high-ranking executives at Google probably don’t have a solid […]