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Lead generation is one of the biggest line items on many budgets, with initiatives spanning sales, marketing, and customer service teams. Lead nurturing refers to how […]

Marketing Strategy LnRiLWNvbnRhaW5lcltkYXRhLXRvb2xzZXQtYmxvY2tzLWNvbnRhaW5lcj0iMDA0YWNhY2M0OGFjNjhkMmM2Y2Q5MGE1NDhhNTcyYTIiXSB7IGJhY2tncm91bmQ6IHVybCgnaHR0cHM6Ly9hY3Qtb24uY29tL3dwLWNvbnRlbnQvdXBsb2Fkcy8yMDIwLzA2L2NzLWN0YS1iZ0AyeC5wbmcnKSBsZWZ0IGNlbnRlciBuby1yZXBlYXQ7YmFja2dyb3VuZC1zaXplOmNvdmVyO3BhZGRpbmc6IDMwcHggNTBweCA2MHB4IDUwcHg7bWFyZ2luLXRvcDogNDBweDsgfSA= Good marketing takes a lot of work as it is, but folks in the insurance market really have their work cut out for […]

Marketing automation may seem like just another buzzword. But when used to its fullest extent, it can be an extremely powerful tool for B2B and B2C […]

Marketing automation startup Autopilot has launched Annotate and Collaborate, a tool enabling marketing teams to collaborate in real-time. The tool looks to bring the Google Documents experience […]