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Is marketing automation taking over Google analytics or web analytics? I am sure all the marketers must be knowing one process by heart: Track, Analyze and […]

The marketing and sales technology space continues to grow, with new platforms and technologies popping up everywhere, and new categories of technology getting created to solve […]

Marketing Automation is a hot topic in many B2B SMEs at current. With business leaders looking for new ways to increase output, automated marketing is one […]

By Chuck Leddy If marketers are like hikers on a journey (to ROI, perhaps), marketing automation offers great navigational tools, providing the binoculars of real-time data […]