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December 31, 2020

Marketing Operations COE: The Catalyst for Marketing Automation ROI

Marketing automation success comes when marketing leaders make investments to ensure strategy alignment. This is best done with a Marketing Operations COE. To see the real benefits of […]
December 31, 2020

Announcing new integration with Shopify Flow – The Marketing Automation Blog

So you’re all set for the festive season. You and your team have been planning this for weeks now – some of you have been planning […]
December 31, 2020

How Marketing Automation Can Enhance Your ‘‘SMarketing’’ Efforts?

SMarketing = Sales + Marketing Alignment Each time you hear the term ‘Marketing Automation’ you are intrigued, yet apprehensive about people claiming that it is a […]
December 31, 2020

5 Pitfalls to Avoid When Choosing Between Marketo, Pardot, Act-On, and any other Marketing Automation Platform

5 Pitfalls to Avoid When Choosing Between Marketo, Pardot, Act-On, and any other Marketing Automation Platform The need for Marketing Automation is booming, with old and […]
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